If you do not like statistics, graphs and pie charts then perhaps SEO is not for you. Whilst the majority of our clients glance at their analytics once a month to check on traffic, the most common metric checked (sometimes daily or even hourly) is their website's position for a Google search.
Background: However with changes in privacy practises, cookies etc. many PCs will give a distorted result as Google will have tracked your searches and websites you have visited. Whilst Google Analytics remains free some of the data needs to be taken with a pinch of salt after all it is in Google's interest to show that most traffic comes from its organic search or paid search. It is useful to have other stats packages in place to check analytics against. Pwiki is a useful addition to your analysis of your sites performance.
One of the reasons Benedict have chosen internet marketing as opposed to more traditional marketing is because the internet offers a transparency.
Every click and search can be recorded; a users movements through a site can be tracked and ideas and concepts which seem excellent in the meeting room prove to be lacking or misguided.
Example: Entry pages show where a user starts navigating a site and point to a positive result for SEO, but it is the detail contained in Google's Analytics that are the most interesting.
For example the main exit pages of a website give the SEO team clear indications that the information contained on these pages is NOT what the user is looking for / can afford / agree with etc.
Your website's data gives such important information that if analysed correctly can RADICALLY improve conversion rates and rapidly reduce BOUNCE rates.
some of the Methods we use
Advanced implementation / Profiles and property set up
Event tracking / Custom variables
Filters & advanced filters
3rd party integration - social media / Integration tools, Adwords, YouTube