One of the unsung changes that Google has implemented are rich snippets or microdata. If you are not sure ifyour website has rich snippets or any of the other structure data tools you can use Google's nifty tool.Type in your url and then press preview. We have added benedict.co.uk to give you an example.
Rich snippets are a type of on page mark-up, think advanced html or optimisation CODE. You will have seen them at work in search where Google places an image (photo) or a number of stars next to a search result.
There is more to structured data that simple rich snippets. You can inform Google about the author of the website or webmaster and link the site with the company's Google + account. In fact there are a host of ways to optimise your site to present your data in way that Google can understand more fully what you are trying to convey to a user. See. http://schema.org/docs/gs.html.
It may look confusing at first and we often wonder if this is Google's way of separating the SEO men from the boys, but is it is fact a better way of informing Google on the exact contents of a web page and hence improving Google's mean of propagating that data through its search function.
Rich snippets are a relatively easy to use and set you apart from the competition, possibly increase your click through rates.
If you are interested then look at some of the below; if not be assured that Benedict is at the forefront of SEO and implement this type of code as a matter of course.