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Competitor Research

There is no need to re-invent the wheel, the website which is ranked #1 for your keyword tells you exactly what you need to know!

Competitor Research

Competitor research is an analysis of a competing website within a client's industry. This may not be an obvious well known competitor, but is defined as a website that ranks highly for certain suitable keywords.

Google and the internet is basically a computer. So all things being equal if the top ranking website for your keyword has 10 links, 10 pages and an overall internet presence of a 100 other website mentions, if we simply replicate this pattern, then all things being equal, your website would rank in a similar position.

 

Example Competitor Analysis Summary

  • Compare competitors to improved client site
  • List and implement improvements to narrow the gap between websites
  • Analysis of strengths and weaknesses of current and potential competitors

 

2.4 Competitor 1
Petercox.com

[We have taken a copy of this website and had a look at its structure and content. Site uses WordPress and must have a small team producing content on a daily basis.]

Advantages

  • Makes a simple differentiation between commercial and domestic clients
  • Has create a number of geo targeted pages (eg "damp proofing Bristol"
  • Lists branches and pictures of managers / surveyors
  • Have listed all offices in Google local (as have Kenwood)
  • Lists latest work by area (see http://www.petercox.com/in-your-area/greater-manchester/)
  • Strong social media (one tweet a day)
  • Search function (limited)

 

Disadvantages

  • Numerous duplicate content pages
  • Poor geo targeted and limited to 14 locations
  • Poor structured data mark up (example no stars in organic search for http://www.petercox.com/testimonial/m-jones/)
  • Strategy is blanket without being targeted
  • Site has over 600 spelling errors

 

Site Structure

  • http://www.petercox.com/homeowners/ (31 pages)
  • http://www.petercox.com/commercial/ (21 pages)
  • http://www.petercox.com/in-your-area/ (14 pages)
  • http://www.petercox.com/news/ (50 pages)
  • http://www.petercox.com/faq/ (155 pages)
  • http://www.petercox.com/ask-the-expert/ (69 pages)
  • http://www.petercox.com/the-company/ (72 pages)
  • http://www.petercox.com/testimonial/ (37)
  • 60 news pages

Unfortunately it is not always as simple as this, but competitor research does provide useful online marketing targets and milestones.

Keyword Research

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One possible place to start is to telephone and ask for some feedback on your current SEO. The first hour is absolutely FREE. There is no charge and no obligation.

What we often produce afterwards if appropriate is an analysis of: a) where they are now, b) how they got there and c) what improvements can be made moving forward. See example report or click here for more about where to make a START. I think after the phone call you will see why we are one of the very best SEO analysts, advisors, technicians and experts both in London and across the UK.

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