Explained simplistically, Benedict built up a huge database of professional web designers and webmasters that control literally hundred of websites. At first it was by email, who knew who and who recommended xyz.
How Gates360™ works is it offers webmasters an opportunity to view any Benedict Sykes client's websites, including images, white papers etc. and gives them the opportunity to link to or reject the website for reasons that can include:
1. Lack of industry relevance
2. Lack of technical quality (website is poor)
3. Lack of credibility
the website or white paper is not of interest to their target market