Global Intranets is a term we use to define a client's entire part of the internet
What are Global Intranets?
A Global Intranet is a network of websites that are all supporting a client's core website. Although that is not the definition of intranet it is one we use. Global Intranet websites act to funnels traffic. There is an art this. Creating micro sites is not new. However, creating a micro-site that receives no traffic, or is poorly written or designed can only fail.
At Benedict not only can we create well-designed and informative websites, we can ensure that these sites enjoying the necessary links strength needed to rank on the first page of Google. Benedict has access to over 400,000 UK domains which are expiring in the next year.
a colossal list of domains that covers every possible subject topic and industry.
This is a colossal list of domains that covers every possible subject topic and industry. Within that list of some of your competitors may have fallen on hard times, been purchased or had a brand name change.
Also on the lists are bloggers who've spent possibly the last 10 years commenting on changes in your industry, old web directories that listed your business; there is literally a treasure trove of perfect back linking the domains just waiting for a company with the right resources to profit from such a windfall.
Of course there is an art to choosing the right domains from the many thousands available and then to have the infrastructure that can design and build the site, write the content and host the domain in 24 hours for a cost just under ?34000. Fortunately at Benedict we have our own in-house domain expert.
We have found that a global intranet is always full of surprises, especially when long tail keywords begin to convert.
Another colossal advantage of global intranets is that they form a solid foundation for a client core website. The Internet is not going anywhere and the companies Internet presence can only become stronger, the older and more established the supporting websites become. They are also very effective in link building strategies as the domains are always relevant and separate from the client's key site.
As it is impossible for one website to be all keywords to all search engines, global Intranet sites help generate traffic by acting in disruptive manner (see disruptive marketing).
Where do you get the domains from,
how do you know which domains to develop?
In 2006 Benedict develop our own spider vc1.0 ( we are now on vc 5.4) or bot that can be task to find available UK domains. For example, if we had an interior design client, we would dispatch the robot out into the internet to scrap every interior design website and record every UK domain.
We would then use that list to determine which domains to register and build.
Exactly which domains are built and which websites are built is a skill Mr Sykes has developed since registering his first domain in 1999. The exact criteria Benedict uses is not for available for publication but we can add that Blekko is proving a useful resource.
Senior consultant specialising in SEO, leading authority in organic search