Content strategies, on page optimisation, keywords mapping, back link strategies, email campaigns, out-reach content, social media etc.
Fitting pieces of the puzzle together - internet strategy
Questions like how much share of voice you have in your digital market and strategies your competitors have used to capture traffic are all relevant.
The approach we take often includes:
a. Business online objectives
b. Online Situational Analysis
c. Online Marketing Strategy and set Objectives
d. Agree web marketing mix, content / Backlinks / development / design /
Budgets, Performance Analysis and then Implementation
f. Profile measure and improve
The majority of strategies are similar in the context of goals and milestones. What is very different is the approach taken to achieve different client targets.
"I have been working as an Internet Strategist in the roll of a SEO Consultant for over 14 years and have been writing these and traditional marketing strategies for over 19 years.
My online strategies have succeeded in grossing millions of pounds for businesses aimed at both B2B and B2C. I am currently responsible for generating over 12.8 million unique visitors per year including 350,000 plus uniques pcm for numerous clients? websites."