Link building is important, but not as all encompassing as it is often perceived. The secret of link building that solves the problem of creating links that are both "Google effective" in an SEO context and "traffic effective" in an organic search perspective is as follows.
We run a website called whythink.co.uk. It is a commercial website that offers information about UK domains in a web, email and telephone format. The advice is free, as are the domain appraisals and most other services.
It is PR is 4, backlink 30. Traffic 2,500,000 uniques pa and rising. Mailing list 1522, revenue from ppc £7534 pa, revenue from sales £9841pa. This website broke with traditional SEO techniques of building links and optimisation of pages, keywords etc. Instead it played by the rules of the internet and Google.
The fastest method for link building and SEO success is to create a website that gives the right information, to the right people, at the right time. A website that:
Google is not here to sell your products, it does not care if your business wins new contracts or loses clients. It is only concerned with the correct propagation of digital information. Have a read of Google's mission statement " to organise the world's information and make it universally accessible and useful." Or see is Google shooting itself in the foot.
A further example is www.SEOcosts.co.uk. This website hosted an application that can calculate the SEO cost and lead time for any keyword. It has generated sales of over £40,000 in six months and went straight to the top of Google for its search term. It is used ironically by a dozen top SEO agencies to calculate information for their own clients. Please note this site has been sold.
Building a business online and building a physical business are not that different. However internet users seem to have build a belief structure that not only should every thing be cheaper online (or free) but if you want to appear #1 in Google all you need to access to some one who knows the "black art" of SEO.
Let us correct you. There are no magic bullets or miracle cures. The business who invests the right amount of time and effort into their websites will naturally earn their place at the top of Google's rankings.
Most SEO companies optimisation skills are simply a way to emulate a "good" website. Whilst there is an art in presenting digital information in a format that Google can easily understand, optimisation cannot make up for poor content or a substandard website.
They have created the best search engine in the world so they expect YOU to create the very best professional website you can.