if we use the term disruptive marketing in organic search sense. An example of disruptive marketing does the bottom but nearly every advert on television at the moment. You will see, instead of the brands URL you will have finders that Facebook.com/XYZ. What marketeers are trying to achieve here is to disrupt potential customers leisure time Internet use by the social media and try and sell them something was there talking to friends and family.
disrupting a user's search by always presenting a client's website or web page regardless of the search keyword
How we talk about disruptive marketing, is in the sense of disrupting a user's search by always presenting a client's website, a client supporting website regardless if the user searches for the short tail often competitive keywords, geo-targeted keywords, or simply longer tail for example " the user disruptive marketing in SEO."
One very successful strategy we use when trying to increase clients traffic, is to look at the longer tail keyword and calculate the necessary work, cost in relation to return. What we seek to do is disrupt a user's search, and alter the ways they currently search for the product or service.
By creating global intranets we can multiply this effect, by dominating a Google page for a particular search term
By creating global intranets we can multiply this effect, by dominating a Google page for a particular search term. This is why when we analyse keywords and set milestones and goals for achieving a high Google page rank for each, we always go after the shortest and often the most competitive keyword, knowing full well that whilst we are working to achieve the more difficult part of the strategy, we are succeeding in picking up the low hanging fruit, or the longer tail keyword.
What we are finding is that as the Internet progresses and users become more tech savvy, the longer tail keyword or the geo-targeted keyword are coming into their own.