High-quality data is an immense asset for any organisation. It also has a high cost of creation in data entry etc.
However data is often created with the company in mind, not always the customer who would view the data online (ecom). The last thought for data creation is SEO and how Google would interpret the data.
The result is often data that is efficient and tailored to the companies needs and is designed to fit into an order process. For example we have examined an online bookstore which used ISBN numbers as a meta title.
Whilst very useful to ensure the correct book is dispatched the actual title in question did not appear in a Google search even though the page had been indexed and the book was sufficiently obscure that only Amazon actually sold it.
Converting data into Google Speak
There are several options available:
Either the original coders re write their scripts so that when the data is compile it is optimised and correct
Or Benedict can write the software that can create a bridge between the original and optimised data.
Either way has its own complexities, however once the system of data creation (or re-creation) is completed and best practises have been put in place for all future data additions the results can be remarkable. 200% increases in traffic are not uncommon as Google discovers exactly what it had been missing before hand.
Additional features of data optimisation can include: