13 reviews so far!  Tel: 020 8405 6418 | reviews | research | about  
optimisation | Optimisation process guide

Below is a guide to how Benedict approaches SEO

There is no limit on keywords, SEO is sold by the hours required to reach a goal and can include the following:

Core Keywords

Central to our strategy is often to optimise all clients' websites to secure a first place position for a list of pre-determined keywords to gain the maximum amount of organic search traffic for each. The cost of the service is countered by the revenues generated from additional traffic after our team of Highly Skilled Search Engine Optimisers.

Long Tail Key phrasesLong Tail Key phrases

Depending on market size, Benedict also adopts a key phrase strategy. Where a market is competitive, there are active customers who, if online in sufficiently large numbers, can justify a long tail keyword strategy which will convert noticeably. This strategy is used very successfully in a geographic sense.

User Optimisation

Analysis of statistics and improvements to both user experience and conversion rates are tasks that are reported monthly, reviewed and then acted on. On-page goals can include lowering bounce rate, improving page views and increase conversion rates.

Content

Benedict creates content that encompassess advanced optimisation techniques and linguistic skills that results in readable interesting relevant content that avoids keyword stuffing and switches the emphasis away from content for content or keywords' sake to creating information that is useful to the reader and is picked up by Google in its index.

SEO Research

Benedict has found that internet users are becoming more 'search savvy' and as Google continues to improve its index, we predict a greater use of the longer tail search terms to find the 'right' supplier. This has been reflected in Benedict's research of our own 2500+ websites (2013).

It is because of this research that we advocate spending time and resources on the long tail search to keep clients ahead of the competition. ?This strategy is reviewed both in-house and with clients routinely.

Traffic and Findability

Benedict's SEO strategic goal is to garner the 'right' traffic that results in a sale or enquiry. Whilst this is often from Google, we also look to find any other source that generates traffic that can convert. ?Examples of this are social media and other on theme websites. Benedict build banners and are planning to add Web PR (adding articles promoting clients) to these types of sites to add to client's findability.

On page SEO services at a glance

On-Page: Benedict becomes fully operationally responsible for a client's website. This includes:

  • Ensuring that the site is live and that any technical server issues are addressed before impacting on the site
  • The physical search engine optimisation, making changes to improve optimisation within the site, keyword changes, coding changes and content changes
  • Writing content for the site, coming up with new ideas for content, subjects, topics / keywords
  • Internal linking structure
  • Optimising the site structure

OFF page SEO services

Off-Page: Benedict become responsible for a client's internet presence external to the core website. This commonly includes:

Free initial consultationEveryone likes something FREE

One possible place to start is to telephone and ask for some feedback on your current SEO. The first hour is absolutely FREE. There is no charge and no obligation.

What we often produce afterwards is an analysis of: a) where they are now, b) how they got there and c) what improvements can be made moving forward. See example report or click here for more about where to make a START.

 

Latest Review

SEO reviews from Benedict

"From the very start we knew that Benedict was the right SEO company for us. Not only did they avoid all jargon, they quietly got on with the work and we watched our two websites appear from nowhere to page 1 on Google. As a business, we have been going for over a 100 years and now Benedict has taken our company to new levels. Their ideas and their execution are faultless and they always work more hours than they are contracted to. They take great pride in their work and are a joy to work with.""

Moores Glass Works PLC 2018

Sunday Times Guardian Newspaper