Central to our strategy is often to optimise all clients' websites to secure a first place position for a list of pre-determined keywords to gain the maximum amount of organic search traffic for each. The cost of the service is countered by the revenues generated from additional traffic after our team of Highly Skilled Search Engine Optimisers.
Depending on market size, Benedict also adopts a key phrase strategy. Where a market is competitive, there are active customers who, if online in sufficiently large numbers, can justify a long tail keyword strategy which will convert noticeably. This strategy is used very successfully in a geographic sense.
Analysis of statistics and improvements to both user experience and conversion rates are tasks that are reported monthly, reviewed and then acted on. On-page goals can include lowering bounce rate, improving page views and increase conversion rates.
Benedict creates content that encompassess advanced optimisation techniques and linguistic skills that results in readable interesting relevant content that avoids keyword stuffing and switches the emphasis away from content for content or keywords' sake to creating information that is useful to the reader and is picked up by Google in its index.
Benedict has found that internet users are becoming more 'search savvy' and as Google continues to improve its index, we predict a greater use of the longer tail search terms to find the 'right' supplier. This has been reflected in Benedict's research of our own 2500+ websites (2013).
It is because of this research that we advocate spending time and resources on the long tail search to keep clients ahead of the competition. This strategy is reviewed both in-house and with clients routinely.
Benedict's SEO strategic goal is to garner the 'right' traffic that results in a sale or enquiry. Whilst this is often from Google, we also look to find any other source that generates traffic that can convert. Examples of this are social media and other on theme websites. Benedict build banners and are planning to add Web PR (adding articles promoting clients) to these types of sites to add to client's findability.
On-Page: Benedict becomes fully operationally responsible for a client's website. This includes:
Off-Page: Benedict become responsible for a client's internet presence external to the core website. This commonly includes: