First to identify if it is a manual algorithmic penalty the majority of cases the penalty is manual or as Google refers to it a manual web spam action. This web page concentrates on manual web spam actions and partial actions.
Algorithmic penalties are more complex and laborious to fix. The way you find out which penalty you have is to look into Webmaster tools under search traffic you will see manual actions. Click on this link and Google will tell you whether or not it is identified manipulation patterns within other websites linking to your own.
Another way of testing if your website has an algorithmic or manual penalty is to search for your website in Google. Type into a Google search site:ayourdomain.co.uk and see the results. If your site is in the index then you do not have an algorithmic penalty. If your website was on the first page for a keyword and now is postponed somewhere on page 9 then perhaps you have a manual penalty.
What you need to do is to identify the Backlinks to your website. Click here for how.
Contrary to popular belief there is no such thing as a spammy back link. However there is such thing as incorrect use of anchor text. What exact match anchor text means is that if your website sold 'tennis rackets' and the vast majority of the thousands of websites that link back to you have the word tennis racket alone in the anchor text, this would be exact match anchor text, ie you want to rank #1 for tennis racket and post 2013 it worked.
The penalty Google has imposed on your website is to simply count up the number of exact match anchor text links and dismiss these links and the link strength the previously passed to your site. It is not quite as simple as that. What also happens using the example of tennis racket as a keyword used in all of the architects of your Backlinks, is that the site will no longer rank for any keyword that includes the key phrase tennis rackets.
You will often find the site ranked on page 10 for tennis rackets. Regardless of any SEO improvements or on page changes you make, the website will stubbornly refuse to move the this keyword and combinations of. Confusingly using the 'tennis racket' example the site could still rank highly for tennis balls.
This is because there is a hard coded rule that is keeping the website positioned outside of the first hundred results, regardless of any new improved scores the algorithm may be reporting few website.
There seems to be an awful lot of confusion around the step. Although although Google is run by engineers (read techies) who are often quite naive, it is unlikely that Google believes in any way that requests to remove links from websites asked by strangers without payment was going to be something that was workable.
Benedict own thousands websites and we receive hundreds of requests for links to be removed a week. If we were to undertake the task, we would have to employ a full-time web designer just to remove links from directories, blogs etc. that where put their by the very same people who are asking them to be removed!
This step of emailing Webmasters to remove a link somewhere one of their websites is not workable. It is also more importantly unnecessary.
What won't work and seems to be tried by a number of companies that promise to remove the Google penalty is by simply creating a list of domains with Backlinks to your website creating a text document with domain:anydomain.com and submitting it through your Webmaster tools disavow tool, and then hoping the Google charitably removes the penalty.
For your information we have included an example of how not to do it an example on how to. Remember we are not trying to be clever, we are trying to be effective with the use of time a client pays is for.
This is how not to do it
This is how to do it
# Contacted owner of craftfair.co.uk never heard anything back 8/2/2014
# Contacted owner of cyberfortunes.com no reply
# Contacted owner of digibritain.co.uk no reply 8/2/2014
# Contacted publisher of directorybin.com no reply
# Contacted publishers of dotukdirectory.co.uk nothing!
Please telephone 020 8405 6418 and ask to speak to Mr Sykes. You cannot buy this service online as we would need to look at a number of search metrics before deciding on how and if we can remove your penalty. Timescales are between 4 - 12 weeks, we would be working on Google time.