Click here to see one of our work sheets. These are sent to clients at the end of every month and contain a list of exactly what we have done. This client was a small company running a single website using Benedict for approximately 10 hours a month. Whilst at Benedict we have an attitude of let's get it done, and are more than capable of undertaking all of the work required without client input, reporting is a crucial part of what we do. All reporting is upwards, with individual SEOs reporting to Mr Sykes and Mr Sykes reporting to the client.
Benedict are expert at interpreting analytics data and making sense of changes and optimisation improvements and their effect on overall traffic. Benedict translate analytics data into improved strategies to weed out what is not working and to improve on what is.
All clients receive weekly Google SERP reports and monthly work sheets, detailing what was done, why it was done and how long it took. Comments on data usability are also included although the focus is on traffic and conversion. All strategies are then updated or amended.
Benedict undertake a three tier reporting structure that is constructed to take into account that whilst our clients do want to know what their money is being spent doing, they also have jobs to do and many other issues that demand their time.
Whilst the majority of our clients monitor their traffic / number of sales / enquiries, few have time to analyse GA statistics or have the time to control any more than the big strategic picture.
One reason why we find reporting a simple task is that we are constantly researching what we are doing and how it affects the overall SEO mix. If we didn't report and measure everything we do, how would it be possible to know what worked and what did not?
Tier One: Weekly page ranking reports, SERPS, of clients' websites, for core keywords in Google. Tier Two: Fortnightly email with single page document outlining exactly what we are working on and how this will move in step strategically. What we have been working on and the effect on traffic / revenue, successes and failures. (combines tier one). Tier Three: A complete list of exactly what we have achieved in a physical sense, content written, new websites built, directories created, links added, new concepts and ideas we have put in place, long tails, geo targeted pages.