Gap analysis - What exactly do you require more / less of?
What we are looking for is the right balance of additional content, optimisation and backlink to create an increasing, sustainable rise in organic traffic that converts into sales, whilst avoiding any over optimisation or too rapid increase in backlink that can be affected by future changes in Google's algorithm.
To create a clear direction whilst maintaining focus
Part of being an Search Consultant is to provide and MAINTAIN a clear direction for a business's online presence. Due to the unique structure at Benedict, a client’s ONLY point of contact is Mr Benedict Sykes. As he is responsible for strategy, he can direct the team towards clearly defined goals and most importantly add consistency to the big picture.